Hampshire Cycle Club was formed by the owners of Rainbow Jersey Bicycles; Virgil and Jerry Pearce (father and son). Virgil had raced as an amateur just before World War II (racing was big in Milwaukee with indoor track and professional 6-day racing). Jerry competed as an amateur starting at the age of 8 in 1959. Thus, forming a racing team was a no-brainer and the Hampshire Cycling Club was born in 1977 (Rainbow Jersey Bicycles was originally located on E. Hampshire Ave).
Hampshire Cycling Club members have won numerous races but more importantly promoted the sport by promoting racing events at the rate of at least 2 a year starting in the early nineties. Also in 1977, HCC introduced cyclocross racing to Milwaukee by sponsoring and promoting the Amateur National Cyclocross Championships in Lake Park. Virgil served as the WI state representative for the Amateur Bicycle League of America (and later the United States Cycling Federation) from 1967 – 1979. Jerry served as Wisconsin Cycling Association President from 1996-2001.